Advertising, brand protection and marketing is a fundamental aspect of all business practices which requires protection in order to maximise brand value. Your business brand represents what your business stands for and how it represents itself in the public domain is one of the most important aspects of the business requiring protection. Implementing business strategy focused on marketing, advertising and sponsorship ideas requires careful consideration towards the negotiation and preparation of commercial contracts which protect those ideas and factor in competition and consumer law regulations and compliance.

Our IP team has assisted Australian businesses with brand development and commercialisation both nationally and internationally, in particular in relation to trade mark registrations and enforcement, domain name registration and management, copyright, privacy compliance, and overall brand protection and enforcement. The strongest protection comes from registrations.

In the online domain, our team has prepared and negotiated website and app development agreements, website terms of use and privacy policies, enforced online terms and conditions, and advised on the defamatory nature of website content and social media content.

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