Advertising, brand protection and marketing is fundamental to business and requires protection to maximise brand value. Your business brand represents what your business stands for and how it represents itself in the public domain. It is one of the most important aspects of your business that requires protection. Marketing, advertising and sponsorship strategy will often require negotiation and preparation of commercial contracts to protect ideas and to factor in competition and consumer law compliance.

Our IP team has assisted Australian businesses with brand development and commercialisation both nationally and internationally. Our experiences has included trade mark registrations and enforcement, domain name registration and management, copyright, privacy compliance, and overall brand protection and enforcement. The strongest protection comes from registrations.

Online, our team has prepared and negotiated website and app development agreements, website terms of use and privacy policies, enforced online terms and conditions, and advised on the defamatory nature of website and social media content.

Talk to one of our expert lawyers today.